I have been fortunate enough to work on the delightful brand known as True Value Hardware. I had experience in both creative and strategic tasks this summer at Solve Advertising Agency and learned more aboout their mission in communicating to their new target customers of young DIYers.

 

Creative

I collaborated with our copywriting team to bring my idea for The Artist commercial (seen above) to life. I was able to get heavily involved with our design team on director phone calls, sound calls, color correcting, and production which sparked my passion for the creative process. 

 

Strategic

Worked on True Value's media planning data to ensure spots on both Pandora and Hulu based on location and interest.